Modernizing B2B Optical Order Management ,
Lens on Demand
Lens on Demand is a stock and order management platform tailored for optical stores and contact lens retailers. While the platform handled essential backend operations, the user experience had become outdated and inefficient. Users struggled with navigation, catalog browsing, and order processing, impacting daily workflows and increasing reliance on support teams. A redesign was necessary to bring clarity, speed, and usability to the platform while maintaining its robust functionality.
Project
Sight View Software
Industry
Healthtech
TOOLS
Product Design
Product Design
Product Design
Scope of work
Product Design
No-Code
Problem
The existing system had poor information architecture, cluttered layouts, and inconsistent design patterns. Store users struggled to browse catalogs, find products, or track their orders. Frequent errors, delays, and unclear flows resulted in increased support tickets and reduced platform trust. There was an urgent need to simplify workflows and modernize the interface.
Challange
Streamline catalog discovery, search, and filtering across thousands of SKUs
Redesign key flows like order placement, tracking, and product availability
Improve navigation for first-time and non-technical users
Retain the backend logic while modernizing the frontend
Reduce support dependency and user confusion
Solution
Introduced a clean, searchable catalog interface with intuitive filtering and sorting options
Redesigned the order placement and tracking flow with clearer steps, real-time updates, and editable summaries
Created a streamlined dashboard to focus user attention on key actions and reduce visual clutter
Applied a consistent design system across all screens to enhance usability and learning curve
Resulted in faster task completion, fewer order errors, and a 60% drop in order-related support tickets within the first two months post-launch
