Optimizing Private Market Data Platform Website
GAIN.PRO WEBSITE & CMS
Gain.pro is a private equity intelligence platform, and its website plays a crucial role in lead generation and user engagement. This project focused on transforming the fragmented content experience into a streamlined, scalable resource hub—integrating CMS automation, SEO improvements, and conversion-focused design within Framer.
Client
Gain.pro
Industry
Private Market Data SAAS
Tools
Website Design
Website Design
Website Design
Scope of work
Website Design
Product Design
No-code
No-code
Problem Statement
The platform faced high drop-off rates and inconsistent content discoverability. Publishing new reports, blogs, and product updates required manual effort and lacked a clear structure. Users found it difficult to navigate between different content types, and internal teams faced challenges managing content efficiently across multiple sections of the site.
Challanges
Improve user engagement and reduce drop-offs by streamlining how content is presented.
Build a CMS structure that allows non-design teams to independently manage and publish content.
Introduce a centralized content system (Resource Library) that’s searchable, filterable, and logically structured.
Improve SEO through better content organization, internal linking, and discoverability.
Seamlessly integrate HubSpot for tracking and lead nurturing without disrupting the UX.
Solutions
Designed and launched a unified Resource Library with filtering, search, and categorized access to all reports, blogs, and events
Introduced New Release cards and a Focused Resource Sidebar to highlight key content dynamically
Built a modular, automated CMS inside Framer—enabling easy publishing of content by marketing and product teams
Implemented a topic cluster architecture for improved SEO and internal linking between related content
Integrated HubSpot dashboards to track user activity, MQLs, and SQLs tied to specific content pieces
Launched a structured CRO program with iterative A/B testing to experiment with CTA placements, layout variations, and headline structures—driving measurable gains in lead conversion
Optimized key report and deep-dive flows based on user behavior data
